Chapter 1: Why Words Matter
IN THIS LESSON
Before you write anything, you need to know what you’re willing to stand for — even when it’s hard.
In this lesson, I’ll walk you through one of my favorite prompts to unlock a clear sense of conviction: What’s the hill you’d die on?
You’ll reflect on what you believe, what you’re building toward, and what you don’t want to compromise on. The result? Messaging that’s rooted in something real.
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