Nice to meet you!
A little about me.
My name is Serene, and I am a strategic communications consultant with over 18 years of global experience across technology, digital health, venture capital, and fast-growing startups. My work focuses on helping brands and organizations communicate with clarity—internally and externally—so that what they say aligns with who they are and where they’re going.
I’ve worked directly with CEOs, founders, and leadership teams on everything from thought leadership and crisis comms to internal alignment and investor messaging. Whether navigating a major organizational shift or launching a brand into a new market, I help clients find the right message for the right moment.
In particular, the last six years of my career in digital health companies have given me the deep knowledge and a strong network to support organizations in the healthcare space, surgically and effectively.
I'm fluent in English, French, and Arabic, with a working knowledge of German, and have led teams and projects across Europe, the Middle East, and North America.
My approach is practical, collaborative, and always rooted in goal-centric strategy. I believe that good communication should feel effortless, and largely invisible, because it’s thoughtful and intentional.
Professional Background
My recent work includes leading global communications at Sidekick Health, where I helped shape brand and internal narratives, partnered closely with the CEO/CFO on investor strategy, and built the company’s Berlin office from scratch. Prior to that, I served as Marketing & Communications Director at BECO Capital, where I drove PR strategy, built investor and founder engagement platforms, and produced large-scale industry events.
Earlier in my career, I co-founded Purple PR, a boutique agency for tech and lifestyle brands, and held senior communications roles at Unilever, Ogilvy, and Medicus AI. These roles gave me a front-row seat to growth, change, and transformation—and a clear sense of what kind of messaging builds trust along the way.
Projects
& Interests
Outside of client work, I explore how people connect through stories, tools, and experiences.
I’m the co-founder of Forage, an iOS app that helps home cooks digitize and search their personal cookbook collections. It’s a side project built from a simple idea: cookbooks should be easier to use. I also write and edit the companion newsletter on Substack.
I also co-founded gogogo.place, a travel planning and collaboration platform, and regularly write thought-leadership content on communication, brand strategy, and marketing.
In my free time, I’m an eclectic listener of media with over 160 audiobooks behind me and a steady podcast habit. I’m also an adventurous home cook, a newly confident baker, and the proud owner of 54 cookbooks—some better used than others. Oh, and I’m also a Swiftie.
Professional Influences
& Philosophies
I’m drawn to ideas that help us understand how people think, lead, and connect.
My perspective is shaped by researchers, authors and thinkers like Erin Meyer, Patrick Lencioni, John P. Kotter, Rory Sutherland, Kara Swisher, Melinda French Gates, and Malcolm Gladwell—voices that explore culture, behavior, leadership, and communication in unexpected ways.
At the core of my work is a belief that the right message—true, timely, and well-delivered—can change the way people feel, decide, and move forward.
Let’s talk.
Fill out the form or send me an email at serene.touma@gmail.com to discuss how we can work together.
I offer flexible engagement options, whether you're looking for ongoing support or help with a specific project.
I welcome both in-person and virtual meeting requests to get to know each other and explore how I can help you.
Talk soon!