Words to Lead By: A practical guide to articulating your Mission & Vision
A self-paced course to help founders and teams articulate their mission and vision clearly, powerfully, and in a way that actually sounds like you.
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Lesson 1: What's at Stake
Why fuzzy, forgettable language fails. A look at how strong statements create alignment, trust, and momentum.
Why fuzzy, forgettable language fails. A look at how strong statements create alignment, trust, and momentum.
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Lesson 2: The Hill You’ll Die On
A prompt-driven exercise to uncover your core beliefs, convictions, and the non-negotiables that define your brand.
A prompt-driven exercise to uncover your core beliefs, convictions, and the non-negotiables that define your brand.
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Lesson 3: Finding Your Uncopyable Edge
What would sound fake coming from anyone else? This lesson helps you spot your unique advantage and voice.
What would sound fake coming from anyone else? This lesson helps you spot your unique advantage and voice.
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Lesson 4: One Word to Own
If your brand were a single word, what would it be? A deceptively simple way to define your reputation.
If your brand were a single word, what would it be? A deceptively simple way to define your reputation.
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Lesson 5: Mission vs Vision
What’s the difference? Why does it matter? Get clear on form, function, and tone.
What’s the difference? Why does it matter? Get clear on form, function, and tone.
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Lesson 6: The Statement Builder
Use my fill-in-the-blank templates and real examples to write draft language for both your mission and vision.
Use my fill-in-the-blank templates and real examples to write draft language for both your mission and vision.
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Lesson 7: Making It Stick
How to embed your statements into decks, hiring, onboarding, and daily decision-making.
How to embed your statements into decks, hiring, onboarding, and daily decision-making.
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Lesson 8: The Town Hall Test
Use the presentation template to introduce your vision and mission in a team setting and pressure-test your language.
Use the presentation template to introduce your vision and mission in a team setting and pressure-test your language.
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SAY WHAT YOU STAND FOR.
This course is designed to help you do one thing really well: articulate your mission and vision in a way that feels true to you, and clear to everyone else.
If you’re a founder, a brand lead, or anyone building something with purpose, you’ve probably felt the pressure to get the words right — to say what you do, why it matters, and where you're going. But so often, mission and vision statements end up sounding like buzzword soup or a copied line from someone else’s deck.
This course is your antidote to that.
You’ll move through four chapters — each designed to help you clarify your thinking, find the words that no one else can say, and actually use them in the moments that matter.
I’ll share the prompts, tools, and templates I use with real clients — and by the end, you’ll have working drafts you can refine, share, and lead with.
