Testimonials
“Serene is an exceptional marketing leader and strategic storyteller who has played a pivotal role in shaping and leading Sidekick Health’s marketing and communications. As VP of Marketing and Communications, she seamlessly blended creativity with strategic execution, ensuring our mission to improve lives by digitizing care resonated across stakeholders—from patients and partners to investors and the broader digital health ecosystem.
Her ability to craft compelling internal and external narratives, navigate integrations with acquired companies, and elevate our positioning was truly impressive. Whether leading high-impact campaigns, driving thought leadership, or building and managing her team and our Berlin office, Serene brought clarity, vision, and innovation to every initiative. Her deep expertise across healthcare, tech, and venture capital made her an invaluable member of our team.
Beyond her professional skills, Serene is an outstanding collaborator—insightful, driven, and always a pleasure to work with. Any organization would be lucky to have her, and I look forward to seeing the impact she continues to make in the industry.”Dr. Tryggvi Thorgeirsson
Cofounder and CEO
Sidekick Health
“Serene is as an excellent sparring partner for C-level executives who seek her advice frequently and on a wide range of issues. She also acts as a much appreciated mentor who helps her more junior colleagues grow professionally and personally.
When the team feels overwhelmed by complexity, they often look for her leadership to bring clarity. She makes marketing and communication fun, tangible and measurable like no one I have worked with before and since.”
Rafael Vartian
Managing Director
YanYan Ventures
“I had the pleasure of partnering with Serene Touma during her time leading communications at Sidekick. Working with her on all stages of a project—from brainstorming ideas and refining them to securing internal buy-in and executing them—was always a great experience. She fosters a culture of trust and collaboration, making it easy to bring ideas to life.
Serene has the ability to craft messages that resonate well across different channels, whether written or spoken. Her talent for creating meaningful content and facilitating engaging discussions was especially evident in the monthly Town Hall meetings she organized. She not only ensured these events were informative and inclusive but also created an environment where every voice was heard. She was deeply trusted by the people at Sidekick, helping many grow by encouraging and coaching them to present confidently at Town Halls.”
Hrefna Thoroddsen
SVP People & Culture
Sidekick Health
Let’s talk.
Fill out the form or send me an email at serene.touma@gmail.com to discuss how we can work together.
I offer flexible engagement options, whether you're looking for ongoing support or help with a specific project.
I welcome both in-person and virtual meeting requests to get to know each other and explore how I can help you.
Talk soon!