Hi! How can I help?
I believe that great communication drives great outcomes.
I help founders, executives, and organizations clarify their message, amplify their voice, and connect with the people who matter most. Whether you're aiming to strengthen leadership visibility, align internal messaging, or craft a compelling brand story, my work meets you where you are, and helps take you further.
With over 18 years of global experience in strategic communications, I offer high-impact consulting designed to sharpen your narrative, elevate your presence, and support your growth.
In particular, the last six years of my career in digital health companies have given me the deep knowledge and a strong network to support organizations in the healthcare space, surgically and effectively.
From executive thought leadership and media outreach to employer branding and investor messaging, each service is built to unlock trust, alignment, and long-term value.
Services
Thought Leadership
& External Visibility
For CEOs, founders, and executives looking to amplify their presence and become sought-after thought leaders.
Founder Account Management
Manage Linkedin accounts including content calendar creation, posting, and strategic community engagement.
Executive PR Strategy
Craft personalized PR and visibility plans for key company executives, including speaking strategy and opportunity applications and management, including positioning and relationship-building with key media.
Speaking & Media Coaching
Conduct one-on-one preparation for interviews, panels, and podcasts, including talking point crafting and mock interviews.
Content Marketing and Personal Branding
Develop content strategy and engagement advisory, including articles, high-impact thought pieces, and books.
“Serene is an exceptional strategic storyteller... ensuring our mission resonated across stakeholders—from patients and partners to investors and the broader digital health ecosystem.”
Internal Comms
& Employer Branding
For organizations and leadership teams seeking to improve internal alignment and culture to attract and retain top talent.
Internal Communications Audit
Assess company-wide communication channels to identify gaps, misalignment, and opportunities for clarity and cohesion.
Employer Branding Strategy
Craft a compelling employer narrative that attracts top talent and reinforces your culture across all touchpoints.
Culture & Engagement Messaging
Develop strategic content frameworks that bring internal initiatives to life and foster employee connection.
M&A and Organizational Change Communications
Navigate transitions with clear, compassionate communication that builds trust during mergers, acquisitions, or restructuring.
Executive & Team Coaching
Empower leaders with tailored coaching in messaging, storytelling, and impactful communication techniques.
“Her talent for creating meaningful content and facilitating engaging discussions was especially evident in the monthly Town Hall meetings she organized.”
Corporate Comms
& Startup Strategy
For startups and scale-ups looking to refine their external messaging and be memorable for all the right reasons.
Brand Positioning & Narrative Development
Define a clear, cohesive company story that resonates with your audience and sets you apart.
Strategic Messaging Playbooks
Establish a unified voice and tone with tailored messaging guides for internal and external stakeholders.
Investor & VC Comms
Craft sharp, compelling communications for pitch decks, funding rounds, and investor updates.
Crisis & Change Communications
Guide leadership through high-stakes moments with steady, strategic messaging and reputation management.
Press Releases & Media Strategy
Secure standout visibility for company milestones with targeted media outreach and bold positioning.
CEO as a Marketing Channel
Position your CEO as a dynamic thought leader through tailored messaging, media appearances, and strategic social engagement.
Leadership Team Visibility
Boost your leadership team’s profile with coordinated PR campaigns, expert content, and targeted visibility initiatives.
“Her ability to craft compelling internal and external narratives, navigate integrations, and elevate our positioning was truly impressive... Serene brought clarity, vision, and innovation to every initiative. ”
VC Comms
& Value Creation
For VCs looking to elevate their brand, deepen founder engagement, and position themselves as dynamic, trusted partners beyond financial investment.
VC Brand Positioning & Narrative Development
Craft a compelling VC story that resonates with founders, investors, and portfolio companies.
Investor & Founder Engagement Strategy
Develop tailored messaging playbooks, pitch decks, and funding announcements that clearly articulate the value-add “beyond the dollar.”
Digital Engagement Initiatives
Implement innovative tactics, such as interactive TikTok engagements and podcast content.
Thought Leadership & Media Outreach
Position VC leadership as industry experts through curated content, interviews, and speaking opportunities that reinforce trust and credibility.
Portfolio Comms Advisory
Support portfolio companies with scalable communications guidance—from launch announcements to crisis response—to strengthen your ecosystem's reputation.
LP Communications & Reporting
Help VCs maintain transparency and trust with limited partners through clear, compelling reporting and strategic narrative framing for quarterly updates and annual reviews.
Brand Architecture & Visual Identity Advisory
Ensure brand consistency and impact across digital platforms and touchpoints, aligning your visual presence with your positioning and voice.
Event & Community Strategy
Design and support high-impact events, roundtables, and founder communities that amplify your thought leadership and deepen relationships.
Content Series Development
Create recurring digital content formats (e.g. newsletters, podcast series, founder interviews) that build audience trust and expand reach over time.
“Serene is as an excellent sparring partner for C-level executives who seek her advice frequently and on a wide range of issues... When the team feels overwhelmed by complexity, they often look for her leadership to bring clarity. ”
Explore my free resources
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How to Write a Press Release with ChatGPT is a free, practical guide to crafting clear, compelling announcements—without a comms team. Whether you’re launching a product, announcing a milestone, or just need to get your news out there, this resource is designed to help.
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How to Build an Investor Pitch Deck is a free, founder-friendly template designed to help early-stage startups raise funding with clarity and confidence. Whether you’re pitching angel investors, applying to accelerators, or preparing for a seed or Series A round, this resource breaks it down step by step.
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How to Write an Effective Investor Update is a free, founder-friendly template designed to help early-stage startups keep investors engaged, informed, and supportive. Whether you're raising a round, maintaining momentum post-funding, or building trust with angels and VCs, this resource gives you a simple, repeatable format.
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How to Be a Good Slacker is a free, practical guide to communicating effectively on Slack—without the chaos. Whether you’re onboarding new hires, setting communication norms for a growing team, or just want to reduce Slack fatigue, this resource is designed to help.
Let’s talk.
Fill out the form or send me an email at serene.touma@gmail.com to discuss how we can work together.
I offer flexible engagement options, whether you're looking for ongoing support or help with a specific project.
I welcome both in-person and virtual meeting requests to get to know each other and explore how I can help you.
Talk soon!