EXTERNAL COMMUNICATIONS
Press Release Writing Guide Using ChatGPT
How to Write a Press Release with ChatGPT is a free, practical guide to crafting clear, compelling announcements—without a comms team. Whether you’re launching a product, announcing a milestone, or just need to get your news out there, this resource is designed to help.
This presentation walks you through the entire process: from what a press release is and how to structure it, to using ChatGPT to generate your first draft, refining it, and distributing it in scrappy, effective ways. Perfect for small teams, founders, and creators who want to sound professional—without the jargon.
Use it to train your team, kickstart your own announcement process, or help others in your community learn how to do PR on their own terms.
How to use this guide
This guide is designed to be shared as-is, or adapted to fit your announcement needs. Here are a few ways you might use it:
DIY PR: Use it to write your own press release when you don’t have a dedicated comms lead or agency.
Team training: Share it with teammates or founders so everyone understands what makes a press release effective.
Startup toolkit: Include it in your internal resources or onboarding docs to build repeatable comms processes early on.
Adapt freely: Change the tone, visuals, or examples to match your industry or style—just keep the focus on clarity, newsworthiness, and accessibility.
If you share it publicly or externally, a shoutout or link back to serenetouma.com is always appreciated!